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Red is the color of activity, courage, and energy. Therefore, not every company can use this color in its logo. A red logo is suitable for brands that want to push their potential customers to action. In addition, this color effectively attracts attention.
The range of application of emblems of this color scheme is quite wide: from food manufacturing companies to brands of telephones and household appliances.
Red logos of famous companies
Examples of red brand names include MasterCard, Coca Cola , Netflix, and Red Bull.
Yellow
Yellow logos
Yellow color evokes positive emotions in people, and is also associated with warmth and happiness. Therefore, this color is most often chosen by companies that organize holidays or sell goods and services of this kind. But not only these companies use yellow in logos. The scope of application of "sunny" emblems is diverse: from children's clothing stores to financial organizations.
Yellow logos of famous companies
The yellow logo is used by the following brands: Tinkoff Bank, Renault, Chupa Chups, IKEA and others.
Orange
Orange Logos
This color is intermediate between red and yellow. Therefore, orange combines the characteristics of both colors. This makes it both motivating and friendly, powerful and optimistic. Due to this, many brands use orange logos in their activities.
Orange logos of famous companies
For example,
Violet
Purple Logos
Purple can be called the color of uniqueness, creativity and success. It is often used in the corporate colors of companies that produce goods primarily for people with a high level of income.
In addition, purple color is calming, uplifting and inspiring.
Purple logos of famous companies
Examples of companies spain whatsapp data using purple emblems: Viber , Milka, Yahoo!, Beng and others.
Psychology of form in design
Company logos
The shape of the logo has a significant impact on the impression of the brand. Let's talk in more detail about how people perceive different shapes in the design of corporate signs.
Circle, oval, ellipse
They represent unity, endurance, stability and cooperation. Because of these associations, these shapes are used more often than others in logo design . An emblem of this type is more effective than others in evoking trust in the company's products and services. Rounded logos are often used by companies producing cars, software, and household appliances. But there are also plenty of examples of brands with round and oval emblems in other areas.
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