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Recommended For You The Key Social Media Platforms - A Complete Marketing Guide Toolkits: Seasonal Checklist & Calendar Template Toolkits: ChatGPT Prompt Guide for your Digital Marketing Plan Articles: What are the Top Digital Marketing Trends for ? Articles: What Are the Most Effective Digital Marketing Strategies? Articles: How to Optimize Your Organization’s Digital Marketing Budget Get the latest digital marketing data, insights and toolkits from DMI Digital Marketing Institute Logo


TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTerms  Master GA with our exclusive  part Live Webinar series in partnership with Neil Patel Accel. Kicking off March th. Register Now Digital Marketing Institute B2B Email List Logo CoursesResources Keyword search... Sign InJoin for FREE TrendingArticlesMicro LessonsSkills TestToolkitsWebinarse BooksPremiumMoreBack to Articles Aug ,  Know the Score: How to Boost Your LinkedIn Social Selling Index ArticlesSocial SellingCustomer Experience CX by Digital Marketing Institute The ability to sell online is a must for any marketer or seller. It’s not just about selling a product or service, it’s about having a presence online that’s credible and trustworthy. LinkedIn’s Social Selling Index SSI is a formula that assesses the ‘social selling’ abilities of any user on the platform. It ranks your performance on LinkedIn against others in your network or industry and lets





you know if your posts resonate with your audience. Having an understanding of your SSI allows you to become a better seller and gauge how successful you are at driving engagement. The better your SSI is, the more you will be able to sell your ‘brand’ and product/s and it also plays an important role in digital selling which uses a variety of strategies. What is Social Selling? Social selling refers to using social networks to find and nurture leads and prospects and can be effective for BC and BB. So, when we refer to SSI, we’re talking about how well a person demonstrates their sales skills. Digital and social selling involves various activities that revolve around personal branding that includes social media to boost presence and credibility.