Current trends in digital marketing

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What is online marketing today Media ecosystem in Poland and around the world what it is and what it is used for in the company basic data and information The most important facts about Polish Internet and social media users  and forecasts for the near future Online marketing campaign step by step design Setting goals and making them more detailed Basic indicators of the effectiveness of online campaigns Defining target groups audience segmentation targeting possibilities in online channels


Building a campaign on the Internet the most important principles of designing activities Creating messages Emotions why do they determine consumer behavior Communication ladder a model for building rational vs emotional arguments How to construct Cell Phone Number List the main message of a campaign How to create effective and attractive online content How to design eyecatching graphic materials rules and guidelines illustrated with practical examples





WORKSHOP EXERCISES Planning Implementation of an Online Campaign Work on comprehensive online campaign planning Following the trainers instructions participants will independently select in accordance with their own brief communication channels and appropriate formats design several message variants and develop a detailed plan for implementing all activities Training in Designing Online Campaign Ecosystems Internet Marketing.