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More complex sales, with higher values and signing of contracts, are generally closed offline through a salesperson who visits the contracting company.
In digital cases, it is important to use a CRM tool (a platform that manages interactions between the company and customers with the aim of optimizing profitability), so that salespeople have control and document each contact with customers.
The ideal is to integrate the sales Chinese Overseas Asia Number Data people's CRM with your company's Digital Marketing management and automation tool.
This way, it is possible to send leads (potential customers) generated in Marketing directly to the CRM (and show which marketing action gave rise to the business opportunity).
Furthermore, when scheduling a sale in CRM, it can return closing information in the Marketing tool.
In other words, this is another way of measuring sales results.
4. Ask
The act of asking may seem simple, however, it is still important to make it possible to know how to measure the origin of sales.
It is common for many companies to forget to ask where the customer came from or how they found out about the company.
Of course, this form is not 100% accurate, but it can be a relevant sample to understand and estimate the main sources of customers for your business.
There is still no perfect solution to this problem, but combining these different solutions can undoubtedly give better direction and allow you to get much closer to a reliable estimate of the return on your investment, in general.
5. Digital marketing: the right performance indicators
Digital Marketing allows you to measure the results of online actions, as well as knowing how to measure the origin of sales.
With this, you can, for example, measure your conversion rate from leads to actual customers.
Through this rate, you will be able to know how many of the potential customers who engaged and contacted your company actually closed a deal.
To do this, analyze this data with your company's sales team, as they will be able to inform you how many customers they made contact with and how many of them made the purchase or signed the contract.
Invest in measuring results
Many entrepreneurs believe that the most important thing is that the visitor makes the purchase and, if possible, becomes a customer.
But knowing where your potential customers are coming from is essential to defining future strategies for the success of your industry.
This is because the marketing action you are investing in is not always the main source of your customers.
Your strategy should be based on these analyses, as this way you can check which actions are working and which ones should be rethought.
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發表於 2024-3-9 18:43:31