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This way, you would reach a much larger audience and increase sales! – Questions and answers : this type of content is quite TOP , since questions and answers can be asked between the brand's workers on a specific topic, with professionals in the sector or with macro or micro influencers, among many other ideas. It is a good option to bring the brand closer and transmit its values to the audience . – Promotion, offer or contest : these three options offer the opportunity to make live content, from promoting a product or service, to announcing an offer or contest explaining in detail the steps to follow to participate.
In turn, engagement usually improves and interactions usually increase. – Behind the scenes : when launching a product or service, you can show the procedure of how it is created from live broadcasts on social networks to involve the audience, transmit Svalbard and Jan Mayen Islands Email List closeness and transparency, increase interactions and, of course, create community! TOP examples of live content Below, we show you the TOP examples of live content that could not be missing: -
The American brand of men's grooming products Old Spice launched a campaign called “Old Spice Nature Adventure” in 2015 through Twitch . They wanted to promote and give visibility to their new line of products inspired by nature. They held a live show for three days where users had to give instructions on what an actor who was in the forest had to do, thus growing interactions in the chat . But do you know what they were inspired by? In the Pokémon game! Old Spice Nature Adventure twitch -Another example would be the online fashion company Boohoo .
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