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Don’t “define” your audience too much. Audience Definition Like I said in the first point, you need to “trust and work with the algorithm” to make your ads successful. 3. Quality Optimization For most lead generation advertisers, the goal is not justIt's not just about improving reach or conversions, it's often about improving the quantity and quality of leads for your business, and that's true for our accounts at WordStream as well.
Prior to my in-house role, I was client-facing at a marketing agency. So if my B2B Email List clients don't provide reports or feedback on what happens after "conversion," I can't optimize the quality of their accounts. When I started in my internal role at WordStream, I immediately understood how to track custom parameters from the advertising platform into our CRM. I was immediately able to take traditional account optimization to the next level by gaining a deep understanding of which campaigns and offers not only attracted qualified leads.
But also attracted demos and ultimately new customers. However, we quickly realized that while we were gaining these insights and using them to make decisions, the process was flawed in two ways: It was a lot of physical work – and it took time. Algorithms cannot see these reports and knowledge we collect. So what did we do? We built an integration to connect CRM data with a Google Analytics account.
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發表於 2024-2-22 16:38:51
