Yahoo! is a historical example of a once-giant

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Company from another era, before its gradual slide into search oblivion. When Yahoo! was still gaining significant market share, it adopted a strict approach, if not a completely one-sided strategy. Websites that were found to be violating the guidelines would either be demoted in rankings, or if the violation was malicious, they would be completely removed from the index. These so-called "judgments" were permanently stored internally in a database called the EDB. Although not synonymous with long-tail indexing of the "worst of the web" (WOW), it was stored as low-quality content. There were hopes that the websites stored in EDB would be revived. There are multiple painstakingly crafted forms that indicate situations such as ``websites that have disappeared from search results'' and ``websites that have improved rankings for specific keywords,'' providing relief for repentant website operators. It was a promise. Later, Yahoo! Site Explorer offered similar two-way communication and resolution opportunities.

More recently, Bing and especially Google seem to be taking a more nuanced approach. The actions we take about penalties for individual against websites that violate Bing's Webmaster Guidelines are aimed at mitigating Belgium Phone Number Data the unwanted effects of black hat SEO techniques. If it is not practical or effective, malicious websites will be down-ranked or removed from Bing search results altogether. However, do not expect advance warning from Bing Webmaser Tools . Ultimately, Bing's penalties appear to be permanent, but there is a glimmer of hope for website owners who regret their decisions. Bing provides two-way communication through its Support Form . Although response times are not guaranteed, the fact that website operators can inquire  websites is commendable. It takes time and effort, but Bing penalties can be overcome.



Google is taking a more sophisticated approach that is granular, selective, and violation-specific. We are also proactively approaching website operators via Google Search Console. Despite the confusing naming, the message is different from a warning because there is no preparation for the impact of penalties. By the time you receive a message from Google, the penalties mentioned are already in effect, even if you don't feel them yet. Google allows manual penalties, officially known as manual spam actions, to be lifted after a certain period of time. Also, unlike other search engines, it uses a formal process called a reconsideration request to get website owners back in good standing who are willing to comply with the Webmaster Guidelines .