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You didn't believe? You'll need to gather more information about your audience than the general demographics that Facebook insights offers you.Age, gender, education are important data but there is much more that your customers have in common with each other.To gather this information quickly enough, you can take a quantitative approach. This research method is ideal for surveying a large population of interest.The easiest way to do this research is to use an online survey - it will allow you to see the general characteristics of your target audience.Example of Survey on Survey MonkeyThis approach will not give you specific insight into individual experiences.
Rather, it reflects trends and commonalities among your Special Data audience. Tip: SurveyMonkey is a great survey tool.Screenshot of the SurveyMonkey toolConduct interviewsInterviews are a qualitative method for getting to know your audience on a more personal level. Using them is a time-consuming process. Calculate how much and the resources you will need.The interview should be treated as a conversation. Tactical tip: Ask permission to record the conversation. This way you will ensure that you do not miss important insights.If you truly listen to these interviews, you will discover a wealth of information that you can use to successfully market and sell to your potential customers.A fun way to do research are focus groups (or discussion groups). It involves a group of people invited to talk and discuss their personal attitude towards a topic, a project, an advertisement.Focus groups allow companies to get concrete feedback on new products before it is put on the market.Step 2: Build your PersonasNow that you've gathered detailed information about your target audience, you can start creating your buyer personas. Marketers who use the buyer persona model achieve higher conversions, according to Aberdeen research .
The buyer personas model is a concrete representation of your ideal customer, based on market research and actual data.Write a detailed description of each personIt is not enough to sketch a “typical buyer” that you have identified. You will need to describe each in detail:– Priorities– Concerns– Goals– Personality traitsBe very detailed in your description of your person. Include real quotes for your characters, which you can transcribe from interviews.If you need a little guidance describing these personas, there are tons of free character building templates, including HubSpot's MakeMyPersona .Once you create personas, you should regularly refer to them when working on any aspect of your web strategy:For example, if you're thinking about redesigning your site, creating a social media editorial plan , or targeting new keywords, consult your personas.View them as your real customers and focus on how you can best connect with them.
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發表於 2024-3-9 18:55:18