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In light of these considerations, I invite you to reflect on the opportunity to question the KPIs that you decide to use for the next initiative to support your brand regardless of its nature, be it digital planning, a PR campaign or participation in a fair just to give a few examples . Did you find the article interesting or would you like to suggest another measurement method? Leave a comment.Personal Branding on LinkedIn Gain Visibility and Build Valuable Relationships Mattia Soldà Mattia Soldà Sep , PM personal branding linkedin How can a professional build a strong and recognizable identity on Linkedin? A strategic approach to Personal Branding begins with the analysis, construction and optimization of the online presence enhancing what can make us unique. Content index Introduction The dialogue Adapt the strategy to seniority Corporate Personal Branding Conclusions Introduction.

The good news is that everyone has a chance to stand out. Everyone has a chance to photo editing servies learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark . Personal Branding took shape in in a piece entitled The Brand Called YOU in Fast Company, an American economic magazine covering technology, business and design. With a few words Tom Peters , an anonymous and frustrated employee at Hewlett Packard, inaugurates a new way of communicating one's uniqueness as professionals . Almost thirty years later, doing Personal Branding means engaging online in a rich, complex and competitive context. There are many communication opportunities sites, information portals, social media and there are many tools available to enhance your Unique Selling Proposition USP.



Communication on social media , for example, mainly serves to create and develop meaningful relationships . Through dialogue, interaction and listening you establish your authority in the sector, generate trust and create opportunities. This article focuses attention on the use of Linkedin because it is the social tool that allows, through the community of professionals it brings together and the tools it makes available, to build your own personal brand and build valuable relationships . Just to mention one figure, % of Italian managers are on Linkedin.