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The most impactful aspect of a site that attracts or not the attention of a new customer and, therefore, a new business opportunity. There are no precise rules to follow, just some recommendations that you should keep in mind: Remember to communicate simple messages that are always alignd with what you do Make sure that the prospect has a clear idea of ​​what the next step to follow within your site is: don't let the situation arise in which the user has to ask himself what he should do, because at this point the risk of leaving the forever site is very high.

The site must always be user-friendly, simple to use and clear in its structure To be functional, the layout wedding photo editing service must be ready for navigation from any device; There are countless devices with which a lead can visit a site and sites are not always responsive or designd to be easily readable and navigable. A trick to make sure we are making navigation enjoyable for our users and all their devices is taught to us by Google, with AMP; the open source project “Acceleratd Mobile Pages Project” aims to make web pages on mobile devices faster and simpler.



Loading is instantaneous and less cumbersome. The impact of AMP on SEO is also quite evident: pages that make good use of it are rewardd in search engine positioning. A key concept in inbound marketing is personalization , which should not be underestimatd even in the creation phase of company websites. Let's talk about it together in the next paragraph relating to contents. Contents The contents of a company website must be SMART and personalizd basd on the prospect's level of interest and the stage of the purchasing cycle they are in.